Tuesday, September 17, 2013

Emerson by Jackie Fraser-Swan SS14: Punk Rock Garden Party


Emerson designer, Jackie Fraser-Swan, presented her Spring 2014 collection on September 8th in Lincoln Center. Fraser-Swan was inspired by the idea of a "Punk Rock Garden Party" and imagined that "a group of punk rock kids crashed a private garden on the Upper East Side where the Ramones were playing a secret show ."

To help convey this "clash of two worlds", Fraser-Swan teamed up with senior hairstylist Jorge Luis for PRIVE, and master makeup artist Tia Hebron for Bobbi Brown Cosmetics. The model's nails were entrusted to technicians from "Miss Pop Nails".

Inline with the signature aesthetic of the Emerson collection, Fraser-Swan contrasted punk elements with classic femininity.

The collection color palette consisted of black, white, purple, fuchsia, sky blue, greens, and yellows.

The Spring 2014 collection featured three custom designed prints: Garden Gate, Allium Flower Field and Painted Hounds Tooth; with Garden Gate being the main focal point of the collection inspiration. Fraser-Swan's favorite flower inspired the Allium Flower Field, a whimsical and fun print, which was often combined with sheer black organza in a "paneled" effect throughout the collection.
Additional prints include a black & white Painted Stripe (hinting at Fraser-Swan's love of Tim Burton), Stone Tweed in black & gray or purple & gray, a Black/White Swir Stripe, featuring marbled/water like effect, and a Black/White Checker Print.

The collection was best summed up by this quote by Fraser-Swan:

"The "Emerson by JFS" girl is not afraid to be herself or stand out in a crowd, she is intelligent and can think for herself. She is a leader, not a follower." As Fraser-Swan's distant relative Ralph Waldo Emerson believed: Non-Conformity, Positivity, and Self-Reliance."

For more from this line, visit www.emersonbyjfs.com


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