Thursday, February 27, 2014

Fancy and Frugal: Forever 21 Launches Premium Makeup Line

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Forever 21 introduces an exciting new premium cosmetic collection, Forever 21 Cosmetics, launching in 50 U.S. stores and online just in time for Spring/Summer 2014. The new line is a full collection of beauty must-haves with an assortment of 23 products and 72 styles with prices ranging from $7.80 to $14.80. With its sleek look and feel, the line will be an immersive in-store experience for the beauty addict. From professional artistry makeup brushes and high-quality skincare fundamentals, to a mix of trending shades and core make-up essentials, the fully-loaded product range encapsulates the cool, bold and statement-making spirit of Forever 21.
“We are very pleased to be offering this line of premium cosmetics to satisfy the growing demands of our biggest fans,” says Forever 21 General Merchandise Manager Linda Chang. “With this new line, customers will be able to use a large array of wearable shades that are designed to be as subtle or dramatic as our consumer wants.”

The line launched in stores February 7 and online February 6 at The line was developed with the makeup savvy in mind and includes both cream and single eye shadows, lipstick, shimmer stick, blush, mascara, foundation, concealer and pressed powder in an array of shades and tints. The collection will be displayed in store to allow customers to test the product before purchasing.

Check out my picks from the line below!

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